Avoid costly mistakes and take advantage of years of experience, some very good experiences, a ton of acceptable experiences, some not so good experiences, and quite a few disastrous experiences.

Learn from our experiences gathered in the school of hard knocks.

Focus on the profitable aspects of acquiring and using leads.

You will learn how to forecast lead quality based on the demographics of the target market and the content of the direct mail piece used or the script the telemarketer used or the content of the website that generated the internet lead.

The quality of leads is determined by the demographics of the target market and the message delivered to that targeted market.

Even a quality lead must be properly worked. We'll show you tried and true methods to generate the highest percentage of appointments from your leads, how to increase your closing ratios, how to manage your inventory of leads, how to use the data from your existing leads for your own lead generation.

Discover how to buy or generate your own leads for insurance marketing that will increase your profits.

Explore profitable demographics and insurance marketing strategies for annuity, final expense lead, mortgage protection lead, cancer lead, long term care lead, life lead, medicare supplement lead, critical illness lead and other insurance lead niches.

Evaluate whether you should buy leads, use a mail house or tackle lead generation yourself.

Determine which lead generation method is best between direct mail, internet, telemarketing and other sources.

You'll find areas containing comments from fellow agents on many topics of interest to you.

You'll uncover secret tips not revealed in other sites or forums.

We'll reveal the good, the bad and the ugly about every aspect of insurance leads.